The collaboration between Eufloria and creative agency Rare began at a Tastebuds Collective x Brandland showcase event in September 2025.
During the event, Eufloria co-founder Kerri Worrall shared the vision for a new luxury non-alcoholic botanical sparkling drink created alongside friend and fellow breast cancer survivor Amy Bobbins.
At that stage, Eufloria was little more than a powerful idea, a compelling story and an ambition to create a drink that felt uplifting, celebratory and inclusive for people choosing not to drink alcohol. Inspired by the presentation, Rare's Creative Director, Andrew Piper, approached Kerri and suggested a collaboration to help bring the brand to life.
Turning vision into reality
What followed was far more than a traditional client-agency relationship. Rare worked closely with Kerri and Amy to develop a distinctive brand identity that authentically reflected their personal journey and the purpose behind Eufloria.
Using illustrations introduced by Amy as a creative starting point, Rare refined and evolved the visual identity, creating a cohesive brand story that translated seamlessly across packaging, merchandise and promotional materials. The team also provided technical guidance throughout the design and production process, ensuring the finished product achieved the premium quality the founders envisioned.
Just five months after the initial meeting, Eufloria officially launched in April 2026.
Building a brand with meaning
At the heart of Eufloria is a story of resilience, friendship and celebration. Having both experienced breast cancer treatment, Kerri and Amy understood first-hand the challenge of finding alcohol-free drinks that still felt special.
The resulting brand identity successfully captures that message, creating an aspirational and uplifting product that resonates with consumers seeking both wellness and enjoyment. The visual narrative speaks directly to customers' experiences and emotions while helping Eufloria stand out within the growing functional and non-alcoholic drinks market.
The collaboration also embedded Eufloria's social purpose into the brand. A portion of profits from every sale is donated to Norwich-based breast cancer charity Little Lifts, reflecting the founders' long-standing support for the organisation and ensuring that giving back remains a core part of the brand story.
The power of collaboration
For Eufloria, the partnership transformed an idea into a launch-ready brand with a clear identity, premium packaging and a strong foundation for growth.
For Rare, the project further strengthened its portfolio of work supporting start-ups and independent food and drink brands, demonstrating the value of a collaborative approach that truly extends the capabilities of growing businesses.
A Tastebuds success story
This collaboration is a perfect example of the connections Tastebuds Collective helps create across the food and drink sector. By bringing together ambitious founders and expert creative support through a networking event, Tastebuds facilitated a partnership that turned an inspiring vision into a successful market launch.
Today, Eufloria stands as a distinctive new brand with a powerful story, a meaningful purpose and an identity that remains true to the founders' original ambition.
We’ll always be so grateful for Andrew’s belief in our idea and his support in the earliest days of our new business. We had barely any money and lacked the technical expertise to turn our brand vision into a reality. We couldn’t believe it when Rare Design said they would help. Such a kind and amazing gesture and we love the results!
