The secret ingredient to your success story...
Pier, an integrated communications agency based in Ipswich, will be facilitating a 4-hour interactive workshop that helps local food and drink businesses develop a strategic approach to their PR & marketing activity, with a focus on building and celebrating brand stories.
People have been telling stories for centuries - we grow up listening to them, sharing them and creating our own. When it comes to your brand, stories help your customers understand why you exist and, ultimately, why they should choose your products. A powerful brand story helps you to build meaningful connections with your audience, fosters trust and encourages long-term brand loyalty.
Throughout the workshop, you’ll learn about the fundamentals of successful brand storytelling and how it can:
- Capture and retain customers' attention
- Reaches them on an emotional level
- Draws them into your brand’s history and value
What will you leave with?
By the end of the workshop, attendees will have a clear understanding of how to craft and communicate their brand stories effectively, with actionable plans to integrate powerful and effective storytelling into their everyday communications.
