Welcome to Tastebuds, the collective for food and drink innovators, formerly the Food Innovation Cluster.

Since 2022, we have been working to create a community of food and drink businesses, academics, researchers and wider supply chain, driving innovation and growth in the sector in Norfolk and Suffolk.

We are now taking exciting new steps to continue supporting the sector and are proud to launch our new brand alongside our new membership structure.

We are Tastebuds, the collective for Food and Drink Innovators. We bring food and drink people together, nourishing connection and cultivating success. Expect to collaborate, innovate, elevate.
Sign up & Get 25% Off

About Tastebuds

We have registered the cluster as a Limited by guarantee company, ensuring that all the money generated is spent on supporting our members through events, training, commercial opportunities and projects.

Tastebuds is proud to be supported by a group of founding members who have provided funding to enable us to maximise the support we can give through the membership packages, and to keep the cost of membership as low as possible.

Our founding members include Broadland and South Norfolk District Council, University of East Anglia, Hethel Innovation, Birketts, Lovewell Blake, Norwich Research Park, 101 Websites and Apps & Smart Messenger.

Our founding members will form an advisory board and will be joined by elected members of the cluster - all members can put themselves forward to be a representative.

We aim to be transparent with our members, providing yearly updates on membership status, financial updates and progress relating to our strategy and outputs.

Over the past two years, we have been listening to our members' feedback, and have developed a membership tier system based on business size. To help the transition, we are offering our existing members 25% off if you sign up before the 30th June 2024, and take advantage of the promotional offer by 30th June 2024.

Our Membership Tiers

Sign up before 30th June, get 25% off!

Discovery

25% off your first year membership - Sign up before 30th June 2024 to the discovery free membership to opt-in.

Free Sign up now!

  • 10% off event tickets
  • Limited weekly newsletter
  • Free online webinars
  • Free first networking event for 1 member of your business

Micro

For our small & micro businesses up to 4 FTE employees.

£200 per year

  • Free events for all employees
  • Join our trade directory
  • Sign up before 30/06, get 25% off!
  • Full Newsletter access
  • Member only discounts and offers
  • Exclusive opportunities (NEC, market insigts, projects...)
  • Be elected to the advisory board for a year
  • Access to membership area including online resources, offers, advertising board...

Small

For SMEs with 5 to 24 FTE employees.

£400 per year

  • Free events for all employees
  • Join our trade directory
  • Sign up before 30/06, get 25% off!
  • Full Newsletter access
  • Member only discounts and offers
  • Exclusive opportunities (NEC, market insigts, projects...)
  • Be elected to the advisory board for a year
  • Access to membership area including online resources, offers, advertising board...

Medium

For SMEs with 25 to 100 employees.

£600 per year

  • Free events for all employees
  • Join our trade directory
  • Sign up before 30/06, get 25% off!
  • Full Newsletter access
  • Member only discounts and offers
  • Exclusive opportunities (NEC, market insigts, projects...)
  • Be elected to the advisory board for a year
  • Access to membership area including online resources, offers, advertising board...

Large

For SMEs with 101 to 250 employees.

£800 per year

  • Free events for all employees
  • Join our trade directory
  • Sign up before 30/06, get 25% off!
  • Full Newsletter access
  • Member only discounts and offers
  • Exclusive opportunities (NEC, market insigts, projects...)
  • Be elected to the advisory board for a year
  • Access to membership area including online resources, offers, advertising board...

Enterprise

For large companies with over 250 employees.

£1,500 per year

  • Free events for all employees
  • Join our trade directory
  • Sign up before 30/06, get 25% off!
  • Full Newsletter access
  • Member only discounts and offers
  • Exclusive opportunities (NEC, market insigts, projects...)
  • Be elected to the advisory board for a year
  • Access to membership area including online resources, offers, advertising board...

Public Sector

For those public sector organisations looking to support their Food and Drink sector businesses.

£1,000 per year

  • Free events for all employees
  • Join our trade directory
  • Full Newsletter access
  • Tailored events to promote activities
  • Help support Food and Drink businesses in your area
  • Join our yearly conference as a partner
  • Advertise your support programmes in our member area

Research & Academia

For the research organisations, universities and institutes, schools and colleges.

£1,000 per year

  • Free events for all employees
  • Join our trade directory
  • Full Newsletter access
  • Member only discounts and offers
  • Advertise research offering to food and drink businesses
  • Find partners for funding bids
  • Work with us to organise events promoting your research

Voluntary Sector & Non-profit companies

For the voluntary sector and the non-profits making a difference in our communities.

Free (fair use of events may apply)

  • Free events for all employees
  • Join our trade directory
  • Full Newsletter access
  • Member only discounts and offers
  • Link with businesses that could support your organisational goals
  • Build programmes and projects in partnership with other members
  • Work with us to organise events promoting your research
Sign Up & Get 25% Off

What will Tastebuds do?

We are above all a community and all our activities are influenced by your requirements - something that hasn''t changed since we started in 2022, and will continue in the future, but better, faster and more independently than before.

Contact Us