If you're trying to grow your food or drink brand, getting in front of buyers is only half the challenge — the real hurdle is listings.
The truth is, buyers aren’t just looking for a great product. They’re asking themselves:
- Will this sell quickly enough?
- Will it grow my category rather than duplicate it?
- Is it different and easy to understand on shelf?
- Is there proof customers want it?
- Does it fit the trends shoppers are looking for?
- Can this brand support the listing and supply reliably?
In the upcoming webinar, you’ll learn:
- What buyers really want to see
- How to present your product’s uniqueness in a way that resonates
- How to prove demand with testimonials, data and trends
- What makes packaging and messaging buyer-ready
- How to address objections around pricing, margins and supply
Learn from the expert
Jo Densley is the founder and director of Relish Food Marketing, a food and drink marketing agency she launched in 2011 focused on helping start-up and small food and drink businesses grow with "joined-up" sales and marketing strategies. With over 25 years of experience in the food industry, Jo has guided more than 350 clients - spanning 30+ different food and drink categories - in developing effective sales and marketing plans, gaining listings, and accelerating their growth through coaching and mentoring.
