Digital marketing tips for a successful 2025

Which approaches worked well last year and where could you find new opportunities for growth in 2025? Whether you run a food manufacturing business, a local café or a growing drinks brand, a quick digital marketing review now could help set you up for a productive start to the year.

At 101 Websites, Apps and Email Marketing, we suggest focusing on three key areas to get your planning off to a strong start:

1. Your Website – Your Online Shop Window

For food and drink businesses, your website is where potential customers will often form their first impression of your brand. Whether they’re looking to book a table, order products, partner with your business or learn more about your story, it’s important that your site reflects your brand’s quality and makes it easy for people to take action.

Ask yourself:

• Does your website showcase your latest menu, products or offers?
• Is the site’s design fresh, visually appealing and in keeping with your brand identity?
• Can visitors easily find essential information like opening hours, contact details and ordering options?

If your site is outdated or difficult to manage, it’s worth contacting a web designer for support. Professional web agencies like 101 are happy to offer a no-obligation, expert advice on updating your site to improve usability, strengthen your brand image and encourage more bookings or sales.

2. Email Marketing – Stay Connected with Your Customers

Email marketing is a brilliant way to stay at the front of your customers’ minds, whether you’re promoting new seasonal products, announcing events or offering exclusive deals.

Quick steps to get your email marketing in shape:

• Review your past email campaigns – which ones performed best and why? Apply what you learn about your most successful approaches to future emails.
• Clean your email list by removing inactive subscribers for better deliverability and open rates.
• Refresh your email templates to match your brand’s current look and feel.
• Plan a content calendar with ideas for newsletters, special promotions or loyalty offers to encourage engagement throughout the year.

With the right email marketing approach and platform, you'll have everything you need to stay in touch with your customers and get the most out of your campaigns. A solid plan and the right tools will help ensure your emails deliver the results you want all year round.

3. Social Media – Where Conversations Happen

Social media is essential for food and drink brands. Whether it’s sharing mouth-watering images of your products or engaging directly with customers through comments and messages, an active social presence can drive both awareness and loyalty.

Top tips for your 2025 social media strategy:

• Focus on the platforms where your customers are most active. Instagram is ideal for sharing visuals, while Facebook can help with local promotions and TikTok can extend your reach and interactions.
• Plan a mix of engaging content, from behind-the-scenes photos to user-generated content like customer reviews or tagged posts.
• Don’t be afraid to invest in paid campaigns to reach a wider audience, especially when launching new products or promotions.

If handling your own social media management feels overwhelming, consider getting support from a specialist who understands the unique needs of food and drink businesses.

Need a Hand with Your Digital Marketing?

At 101 Websites, Apps and Email Marketing, we work with organisations across most sectors, including food and drink businesses, to create websites that impress, email campaigns that engage and social media strategies that build strong customer relationships. Whether you need help with a full digital refresh or simply want expert advice on one of the areas mentioned, we can support you.

If you’d like to discuss how we can help your business grow in 2025, get in touch with our friendly team today on 01603 858250 or visit 101ltd.com.

Author: Holly Stibbon, Managing Director, 101 Websites, Apps & Email Marketing