Vegan pizza brand, One Planet Pizza, have been taking over the planet by storm. With a mission to create and promote unbelievably tasty plant-based food that is better for people and planet. They have the vision to be the number one vegan pizza brand in Europe and believe us, they are getting there!
Veganuary this year, they managed to get a last-minute deal booked in with no other than BEN AND JERRY’S in ASDA. They are still astounded.
One Planet Pizza were some of the first Tastebuds members and have received a wealth of support throughout membership.
The team had a monumental pitching opportunity to a new customer in 2024 and had to deliver a killer pitch to them in short notice. With the collective’s help and contacts, they were able to reach a professor very quickly at the University of East Anglia. Along with a post-grad student, in a few days One Planet Pizza received cutting edge, consumer insights and key category data into a particular retailer that helped them deliver a strong and confident pitch.
Joe Hill, Co-Founder of One Planet Pizza states: “I often need help connecting with other brands and founders locally, which is something the collective is always quick to help with. Thanks to the help of the Tastebuds team, we have successfully pitched to multiple retailers and event secured our 2nd major supermarket listing for this October
The process for market and consumer insights was quick, easy and very collaborative. The team are super passionate and flexible when it comes to helping at short notice or with new projects.
As a start-up or challenger brand, community and network are everything. It’s all about who you know and who can help you. That is where the value of Tastebuds lie; and you cannot put a price on that.
The collective has been an extension of our small team. Without their help, we wouldn’t now be gearing up for our 2nd biggest listing to date!”.
The Tastebuds team are incredibly excited to support Joe and the team on pushing the boundaries, supporting the planet and growing their business into Europe.
Since this case study was written, One Planet Pizza have once again blown up and have launched in Morrison's nationwide from this month with their Tex Mex pizza.
You can check out their website here, and why not follow their Instagram too. You will often find Joe and his dad, also co-founder, rapping about vegan cheese. And no, you don’t have to be vegan or plant-based to enjoy their delicious pizzas!
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