The Sustainability Series: Rethinking Packaging in Food & Drink

Here’s a closer look at how packaging is evolving and why it matters.

The problem with packaging 

• Plastic waste – 8 million tonnes of plastic end up in our oceans each year
• Short lifespan – many food wrappers are used for minutes but last for centuries
• Consumer pressure – shoppers want brands that align with their values on waste reduction

Innovative packaging solutions

• Compostable and biodegradable materials - plant-based packaging made from cornstarch, sugarcane or seaweed is designed to break down naturally, leaving minimal trace behind
• Recyclable and reusable options - from glass bottles to aluminium cans, easily recyclable packaging is making a comeback. Some brands even offer refill schemes to cut single-use waste.
• Edible packaging - innovators are experimenting with wrappers made from rice paper or potato starch that can be eaten or safely composted.
• Minimalist packaging design - less is more - some producers are stripping back excess wrapping and using single materials to make recycling simpler. 
• Smart packaging - QR codes and digital labelling are reducing the need for extra inserts or plastic sleeves - while still giving consumers the full product information. 

What can consumers do?

• Support brands that use eco-friendly packaging
• Reuse containers where possible
• Learn what's recyclable in your local area
• Try refill stations for everyday staples
• Ensure to read labels correctly for disposal 

Final thoughts

Sustainable packaging is about more than swapping plastic for paper — it’s about rethinking the lifecycle of every product. By choosing smarter solutions, brands can make a huge difference to the planet while giving customers exactly what they’re asking for: better food, less waste, and a brighter future.

Want to learn more? Join the upcoming webinar with experts at Norfolk Enviro Packaging.