Come back every week to find new blogs and news articles. Stay updated with the latest from the food and drink sector both nationally and within our region.
What your sales figures are not telling you
calendar_month
30.09.26
Most food and drink founders track the wrong number. Here is the metric retailers actually use to decide who stays on shelf.
The real reason food and drink launches fail to connect
calendar_month
13.09.26
Choosing a flavour to fit your brand vision is not the same as choosing it for your consumer. That gap is where products fail.
The one number every food brand founder should be watching in 2026
calendar_month
07.07.26
When did you last taste your product like a complete stranger would? No brand story. No knowledge of the ingredients. No attachment. Just: does it actually taste good?
The founder blind spot that damages food brands long before a bad review appears
calendar_month
18.06.26
You had a brilliant day at an event. Strong sales, warm conversations, people genuinely excited about your product. You drive home feeling like everything is working.
The five questions that tell you your food product is genuinely ready
calendar_month
28.05.26
The trials are done. The tastings are done. The product tastes good and your team has signed off. But you are still not launching.
Why tasting your own product a thousand times is exactly the problem
calendar_month
08.05.26
Here is a question I keep coming back to in conversations with food and drink founders. Does your product actually taste the way you think it does?