How has Tastebuds supported SUCSEED from idea stage through to selling out and speaking to buyers?
Founded by Helen, Sucseed is a vibrant new start-up bringing innovative, plant-powered products to the market — and they’re already making waves. After months of preparation, guided support, and a standout debut, Sucseed has captured the attention (and taste buds!) of food lovers and industry buyers alike.
Helen shared how the Tastebuds community has supported Sucseed from concept to commercial success:
"Tastebuds has supported me from the very outset, with time and encouragement. I always recommend Tastebuds whenever I meet fellow founders or service providers in the food and drink industry. The support and sense of camaraderie has been a huge help on the long and winding road from initial business concept to the eventual launch of SUCSEED three years later.
We attended Speciality Fine Food with Tastebuds to launch SUCSEED and it has proved a real success. We met lovely buyers from farm shops, health food stores, delis and wholesalers. We’ve already taken several orders from some premium outlets we had hoped to be listed in so we're thrilled. We also loved exhibiting alongside other great brands from Norfolk and flying the flag for the region!”
From the early idea stage right through to launch and now strong sales, Helen’s journey is a brilliant example of how Tastebuds empowers food and drink entrepreneurs to grow, connect, and thrive.
Some ways that Tastebuds have supported include:
- Competitor studies
- Introductions to a myriad of experts including graphic designers, marketing experts, environmental health professionals, nutrition and health claims experts
- Quadram Institute and Innovate UK to explore research projects and grants
- Tastebuds community with fellow founders who are supportive and offer collaboration opportunities
- Brilliant learning options such as the annual conference
- Workshops on email marketing and food trends, proving very helpful
- Chance to exhibit at SFFF at a reduced rate with fellow Norfolk and Suffolk brands
- Projects with University of East Anglia Norwich Business School
Congratulations to Helen on such an inspiring launch.
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