Wingfield Consultants recently partnered with students from Norwich Business School to develop a forward-thinking digital marketing strategy designed to strengthen the company’s online presence and brand visibility.
As part of the project, students worked closely with Wingfield Consultants to understand their business objectives, target audiences, and growth ambitions. Bringing a fresh perspective and academic insight, the students crafted a comprehensive, professional marketing plan that rivalled industry-standard consultancy work.
Their proposal integrated real-world business tools such as:
- Stakeholder mapping to identify key audiences and engagement priorities
- Gantt charts to structure timelines and ensure strategic delivery
- Risk management frameworks to anticipate challenges and maintain momentum
This structured, analytical approach provided Wingfield Consultants with a clear, actionable roadmap for elevating their digital profile.
The final strategy went beyond expectations. The students’ innovation, professionalism, and commitment impressed Simon, delivering tangible insights that will shape the company’s future marketing direction.
The success of this partnership was further celebrated when Wingfield Consultants and Norwich Business School were named finalists in the Collaboration Awards, recognising their outstanding teamwork and the real-world impact of their joint project.
This initiative demonstrates the power of purposeful collaboration between business and education — where students gain invaluable hands-on experience and companies benefit from fresh thinking, data-driven strategies, and new digital expertise.
'The students tackled every segment of the project and plan with clear, concise, and compelling rigour. The recommendations were both thought-provoking and illustrated their willingness to learn, apply, and deliver clear strategies to the client. Bravo!'
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