Welcome to Tastebuds, the award-winning collective for food and drink innovators.
We connect businesses with innovation and research, partnering to support growth in the industry. We facilitate collaborations, drive innovation through connections, support and ideation, helping businesses meet people who will make the difference.
Become an innovator today
The Tastebuds Story
News
Stay updated with the latest from the food and drink sector both nationally and within our region.
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Norfolk Mushroomery are finalists for new product of 2025
calendar_month 11.08.25 Find out more about Norfolk Mushroomery as finalists of SFFF new product development category.
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Unlock Growth at Tastebuds HQ: Free Mentoring & Expert Support for Food & Drink Businesses
calendar_month 07.08.25 Calling all food and drink founders, start-ups, and scaling brands—are you ready to take your business to the next level?
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We’re Heading to Speciality & Fine Food Fair – And Bringing 6 Incredible Local Brands With Us!
calendar_month 05.08.25 We’re thrilled to announce that we’ll be attending this year’s Speciality & Fine Food Fair – one of the UK’s leading events for showcasing artisan food, drink, and independent brands.
Upcoming Events
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Tastebuds HQ: work with the team
calendar_month 18.08.25 location_on Carrow House, Norwich
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Tastebuds HQ: work with the team
calendar_month 25.08.25 location_on Carrow House, Norwich
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Speciality & Fine Food Fair
calendar_month 09.09.25 - 10.09.25 location_on Olympia London
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Enterprise Tuesday
calendar_month 25.11.25 location_on John Innes Conference Cen...
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Nourish Food and Drink Conference & Tastebuds Market
calendar_month 01.04.26 location_on The Forum, Norwich
Collaborations
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New listings
Meet pubs, restaurant-owners, delis and other types of buyers to create new listings for your food and drink brand.
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Market insights
Work exclusively with the Norwich Business School to receive market insights into the world of data within your sector, whether that be ice-cream, jams and marmalades or beer. Find out where to market your produce and understand where and with whom i...
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Branding and product design
Work exclusively with Norwich University of the Arts to take your branding to the next level. From graphic design to branding and naming, we can support your project. Teams of students, supported by course tutors and independent mentors, can work on:...
Our Advisory Board
Tastebuds is proud to be supported by a group of founding sponsors who have provided funding to enable us to maximise the support we can give through the membership packages, and to keep the cost of membership as low as possible.
